{"id":4341,"date":"2022-12-30T09:43:47","date_gmt":"2022-12-30T08:43:47","guid":{"rendered":"https:\/\/bluemind.purpl-web.com\/?p=4341"},"modified":"2022-12-30T09:46:12","modified_gmt":"2022-12-30T08:46:12","slug":"what-the-buyout-of-twitter-is-telling-us-about-european-tech","status":"publish","type":"post","link":"https:\/\/bluemind.purpl-web.com\/en\/what-the-buyout-of-twitter-is-telling-us-about-european-tech\/","title":{"rendered":"What the buyout of Twitter is telling us about European tech"},"content":{"rendered":"\n

You can\u2019t have missed it, Elon Musk has bought Twitter<\/a> \u2013 after much drama<\/a>. Tweeters and the tech world as a whole won\u2019t stop talking \u2013 with a certain amount of astonishment \u2013 about the chaos <\/a>the American billionaire is generating: mass layoffs<\/a>, verification charge<\/a>, advertiser exodus<\/a>, etc. Between dismay and fascination, the world watches what increasingly looks like a Netflix series whose possible ending is anyone\u2019s guess. Much ink has already been spilled about blue bird\u2019s twists and turns, and this isn\u2019t what we want to talk about here. We\u2019d rather focus elsewhere and discuss what this event can teach us, Europeans, about our own tech industry.<\/p>\n\n\n\n

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Great power. Responsibility, not so much\u2026<\/h2>\n\n\n\n


Twitter isn\u2019t \u201cjust\u201d any other social media platform. It is a powerful mouthpiece for politics (Trump had made it his stronghold before he was banned<\/a>, the death of Queen Elisabeth II was announced there first, etc.), business (a bad tweet can trigger major stock falls<\/a>), and society. It is also from Twitter\u2019s belly that the Me Too<\/a> movement was born. Twitter also helped spread the hashtags \u201cBring Back Our Girls\u201d or \u201cBlack Lives Matter\u201d.<\/p>\n\n\n\n

A fake verified tweet:<\/strong><\/p>\n\n\n\n

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The direct consequence:<\/strong><\/p>\n\n\n\n

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Twitter, therefore, is a lot more than a simple micro-blogging website. It\u2019s a powerful political, social and societal echo chamber. Yet its buyout by Elon Musk amounts to putting all this power into the hands and at the service of a single individual. The individual in question is an American billionaire who describes himself as a \u201cfree speech absolutist<\/a>\u201d \u2013 except when you contradict <\/a>or mock him<\/a> \u2013 and makes no secret of his political views<\/a>.<\/p>\n\n\n\n

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Whether you share Elon Musk\u2019s opinions isn\u2019t the issue. The issue is concentrating great power in the hands of a single person who openly makes his views known and wants to use the power of Twitter to serve them<\/a>, under the guise of absolute freedom of speech<\/a>.
Finally, the buyout of Twitter is an allegory of the colonisation of European tech by the US: foreign, cyclopean entities that spend billions of dollars<\/a> to impose their vision of the world \u2013 concentrated power, brutal business practices<\/a>, an ultra-liberal model<\/a>.<\/p>\n\n\n\n

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What the buyout of Twitter teaches us,<\/em><\/strong> is that power concentration is deleterious. Rather than looking for unicorns<\/a>, the European tech sector should think in terms of ecosystem to guarantee a diverse range of solutions.<\/p>\n\n\n\n

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Digital sovereignty is about having the power to say \u201cno\u201d<\/h2>\n\n\n\n


Sovereignty means being able to choose and act without pressure or constraint. In this case, the billionaire buys himself the world\u2019s most influential social media and uses it to impose an americano-libertarian view of the world: all opinions are equally worthy and anything goes.<\/p>\n\n\n\n

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Free-speech absolutism also means no hate-speech regulation<\/a>. That, is against European<\/a> standards.
We are therefore facing a legal battle. On the one hand Twitter, subject to US law and under no public speech restrictions and on the other, nations where speech is regulated. Thierry Breton, EU Commissioner for the Internal Market, was quick to remind Musk that in Europe, Twitter would have to comply with local legislation.<\/p>\n\n\n\n

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Still, platforms were already particularly difficult to regulate<\/a> before Musk\u2019s arrival. The internet being such a vast and shifting space, how can we impose restrictions on entities worth billions and that can afford to threaten states openly<\/a>?<\/p>\n\n\n\n

What the buyout of Twitter teaches us<\/strong>, is that digital sovereignty concerns our capacity to act and decide in the digital arena, but its consequences extend far beyond the internet: they are political, legal and societal. Preserving our digital independence should be a priority.<\/p>\n\n\n\n

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Users want alternatives<\/h2>\n\n\n\n


Twitter\u2019s Trending Topics (TT) are the social media\u2019s most talked about topics. They are ever changing as they are created by users themselves. You can see that every time Elon Musk makes a major announcement about Twitter, the \u201cMastodon\u201d trend goes through the roof:<\/p>\n\n\n\n

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\u2022 25 April 2022: <\/em><\/strong>Twitter accepts Elon Musk\u2019s 44-billion-dollar buyout offer.
\u2022 May 2022: <\/em><\/strong>The Tesla CEO announces that the operation would not go through until he is given proof that only 5% of accounts are fake<\/a>, and unveils his vision for the social media (less moderation, more freedom of speech, reinstatement of banned accounts, etc.),
\u2022 Late October 2022: <\/em><\/strong>The deal is completed \u2013 this is when the redundancies and hick-ups mentioned above happen.<\/p>\n\n\n\n


So, what does Mastodon <\/a>have to do with this? Mastodon is a decentralised open-source alternative to Twitter (when they sign-up, users choose a server which is managed by a person or organisation. They can then interact on that server, where their data is stored).<\/p>\n\n\n\n

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What the buyout of Twitter teaches us<\/strong>, is that users are aware of Big Tech-related issues (American as well as Chinese), and they are aware of their own power: by leaving Twitter, they are saying \u201cno\u201d to the model that is being forced on them. Users see open-source solutions as sounder alternatives to proprietary Big Tech.<\/p>\n\n\n\n

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Open-source alternatives: yes, but no\u2026<\/h2>\n\n\n\n


Following the migration phase, Mastodon regulars don\u2019t believe that this trend will withstand the test of time<\/a>, nor that it will displace Twitter one day. Why? Because besides technical issues with the model, Mastodon is \u201ctoo difficult<\/a>\u201d to use. Here are a few examples of recent messages posted \u2013 ironically \u2013 on Twitter:<\/p>\n\n\n\n

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\u201cDisaster\u201d, \u201cshitty\u201d, too much \u201cmental bandwidth\u201d\u2026 this is what Mastodon castaways coming back to Twitter had to say about the open-source alternative.
This is an all too often common situation with open-source solutions, and one BlueMind has already talked about <\/a>on multiple occasions: confusing the project with the product.
Don\u2019t try and find Mastodon\u2019s business model: there isn\u2019t one. Launched by the German national Eugen Rochko in 2016, Mastodon operates as a non-profit \u2013 it is financed by donations<\/a>. Over 650 programmers have contributed to its source code on a voluntary basis.
Mastodon is an open-source project, not a product. There is no governance, no roadmap<\/a> and no UX team <\/a>to define the user experience and make it user-friendly.<\/p>\n\n\n\n

What the buyout of Twitter teaches us<\/em><\/strong> is that to be an alternative, it is imperative that you provide a pleasant, easy to understand user experience, or at least something close to it. Being European isn\u2019t enough. Being open source isn\u2019t enough. Users want to follow you and share your values, but they won\u2019t compromise on experience quality. Just like you won\u2019t trade in your car for a horse and cart that makes your journey longer and less comfortable, albeit more environmentally friendly, you won\u2019t replace Twitter by an open-source project that doesn\u2019t have user experience as a priority.<\/p>\n\n\n\n

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Don\u2019t be wary of software publishers!<\/h2>\n\n\n\n


Software publishing means developing quality, lasting, user-centred software. It means being 100% focused on the solution: the product and all the tools that feed into it \u2013 migration tools, documentation (technical, functional or commercial) \u2013 as well as an ecosystem (integration and technological partners, for instance). We bring an overall, lasting vision and governance to ensure our solution\u2019s coherence.
This level of quality is what users expect and what allows BlueMind to offer a sovereign, credible collaborative email alternative and, above all, one that is accepted by users and clients alike.
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What the buyout of Twitter should help us realise,<\/em><\/strong> is that in Europe, we have successful competences, companies and ecosystems despite our states\u2019 indifference and lack of support. In France, the government preaches sovereignty, alleging it is a strategic issue, while taking contradictory measures, for instance the \u201cCloud de confiance\u201d (\u201ctrusted cloud\u201d) label that encourages organisations to choose American solutions or to put together their own non-core solutions even though packaged offerings are available on the local market.<\/p>\n\n\n\n


Software publishers are here. Solutions are available, including open-source ones, as the latest National Free Software Council survey shows. We must prioritise actions over words and opt for these solutions\u2026 before a billionaire snatches our \u201cstart-up nation\u201d.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

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