{"id":3859,"date":"2022-06-02T10:30:32","date_gmt":"2022-06-02T08:30:32","guid":{"rendered":"https:\/\/bluemind.purpl-web.com\/?p=3859"},"modified":"2022-06-03T10:17:10","modified_gmt":"2022-06-03T08:17:10","slug":"how-does-bluemind-improves-its-solutions-users-experience","status":"publish","type":"post","link":"https:\/\/bluemind.purpl-web.com\/en\/how-does-bluemind-improves-its-solutions-users-experience\/","title":{"rendered":"How does BlueMind improves its solution’s users experience?"},"content":{"rendered":"\n

\u201cClients don\u2019t want source code, they want a solution<\/em>\u201d, <\/strong>Pierre Baudracco, CEO of BlueMind, says when asked about what it means to be an open-source software publisher. As they gradually shake off their time-worn stereotype as geeky, obscure, complex and insider-only, many open-source software publishers are focusing on uses, and they are every bit as good as their proprietary counterparts. They are keenly aware that a transition towards more global and more virtuous technologies can only happen with more open source, by putting user comfort at the crux of the game.<\/p>\n\n\n\n

Let us show you how BlueMind puts technical enhancements at the service of improved user experience<\/strong> (UX).<\/p>\n\n\n\n

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Why user experience matters<\/span><\/strong><\/h2>\n\n\n\n

Last 25th January, France\u2019s national railway company, SNCF, launched \u201cSNCF Connect\u201d<\/strong> \u2013 a new overhauled version of its ticket booking app. The purpose behind this revamp was twofold: to have all SNCF services in one place and enable door-to-door journey planning including other travel methods.  <\/p>\n\n\n\n

\"BlueMind<\/figure>\n\n\n\n

The company heralded \u201cAn innovative, different design that won\u2019t leave you indifferent\u201d. If internet users\u2019 backlash is anything to go by, they got that last part right. \u201cIt\u2019s a crying shame\u201d, \u201cTerrible\u201d, \u201cUnreadable\u201d, \u201cHellish\u201d, \u201cA disaster\u201d are just some of the comments on the App Store.<\/p>\n\n\n\n

Worse yet, users have rushed to competitors\u2019 applications<\/strong>! The story made it across the French news media, some of whom went as far as to call it an \u201cindustrial disaster<\/a>“. SNCF itself had to make an official statement<\/a> to account for its actions.<\/p>\n\n\n\n

It is natural for users to resist change, and the app has received some positive reviews after a time of adjustment. However, specialists do say that SNCF Connect has a key design flaw: it does not meet users\u2019 needs <\/strong>\u2013 namely, being able to book a train ticket easily.<\/p>\n\n\n\n

That\u2019s what UX design<\/strong> is for: making sure that an application meets users\u2019 needs intuitively and smoothly, with as little friction as possible. More baffling still, this comes four years after Linh Dao<\/a> expressed her dismay at how UX design fails still existed\u2026<\/p>\n\n\n\n

Now let\u2019s take a dive into BlueMind\u2019s UX-based development process <\/strong>and how we put users\u2019 needs at the heart of our entire approach.<\/p>\n\n\n\n

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Key UX development points at BlueMind<\/span><\/strong><\/h2>\n\n\n\n

A small caveat first: the blog article format constrains us to outlining BlueMind\u2019s UX development process as a linear series of steps while in fact, it\u2019s an iterative process.<\/p>\n\n\n\n

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