{"id":2587,"date":"2020-07-01T09:08:18","date_gmt":"2020-07-01T07:08:18","guid":{"rendered":"https:\/\/bluemind.purpl-web.com\/?p=2587"},"modified":"2020-07-01T09:19:29","modified_gmt":"2020-07-01T07:19:29","slug":"were-no-unicorn","status":"publish","type":"post","link":"https:\/\/bluemind.purpl-web.com\/en\/were-no-unicorn\/","title":{"rendered":"We\u2019re no unicorn"},"content":{"rendered":"\n<p>In this month of June 2020, as the issue of sovereignty is on everyone\u2019s mind, let us look back on 3rd October 2019, when the French government\u2019s inquiry committee on digital sovereignty chaired by Bruno Retailleau presented its findings to the Senate.<\/p>\n\n\n\n<p>In essence, after 70 hours of hearings involving government members, scientists, top state officials, regulatory authorities and businesses, the committee\u2019s conclusions were (you can find all the details <a href=\"https:\/\/www.senat.fr\/notice-rapport\/2019\/r19-007-1-notice.html\">here<\/a>): &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tech giants are too big <\/strong>for any healthy competition to prosper,<\/li><li>France and Europe <strong>are struggling to develop unicorns <\/strong>to counter these giants,<\/li><li>We have to be <strong>more diligent and encourage innovation.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Encouraging innovation means promoting and financing the rise of national <strong>technological nuggets and<\/strong> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Unicorn_(finance)\"><strong>unicorns<\/strong><\/a><strong> <\/strong>\u2013 <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_unicorn_startup_companies\">out of 392 unicorns<\/a> on record in July 2019, only 5 were French. That\u2019s not great to say the least.<\/p>\n\n\n\n<p>The committee\u2019s report is peppered with all the start-up\/tech lingo that typically has the hallways of the Las Vegas CES and \u201cdigital natives\u201d buzzing \u2013 IA, blockchain, connected fridges, quantic computers and the like\u2026<\/p>\n\n\n\n<p>So, is our digital sovereignty really dependent on a strange beast that doesn\u2019t exist yet? What does the future hold for all the companies whose purpose isn\u2019t to become this disruptive media-hyped animal but simply to provide a sensible, sovereign and more rounded offering? What can you hope for when, like BlueMind, you can say \u201cWe\u2019re no unicorn\u201d?<\/p>\n\n\n\n<p><span style=\"color:#eeeeee\" class=\"tadv-color\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#cf2e2e\" class=\"tadv-color\">Fantastic beasts<\/span><\/strong><\/h2>\n\n\n\n<p>A \u201cunicorn\u201d is a start-up company valued at <strong>over a billion dollars<\/strong> that has experienced hyper-growth in a new or evolving market. The&nbsp;venture capital&nbsp;investment model is built on the premise of investing in multiple high-tech companies in the hope that one of them will turn into a unicorn. Even though they are rare (hence the name), finding one unicorn will more than make up for the investments that don\u2019t pan out.<\/p>\n\n\n\n<p>Becoming a unicorn has therefore become the paragon of success throughout the world and a goal for both businesses and States (as we can see the French Senate committee report that would like to see legions of unicorn stables). And yet\u2026 if less than 0.01% of start-ups make it, what about the other 99.99%? <strong>Beyond the rainbows and the glitter, does the unicorn model really make sense?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-1024x571.png\" alt=\"\" class=\"wp-image-2554\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-1024x571.png 1024w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-300x167.png 300w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-150x84.png 150w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-768x428.png 768w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne-1140x636.png 1140w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/licorne.png 1486w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>BlockChain my heart(Michelle Guerrero \/ U-T)<\/figcaption><\/figure>\n\n\n\n<p><span style=\"color:#eeeeee\" class=\"tadv-color\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#cf2e2e\" class=\"tadv-color\">Is something rotten in Unicornland?<\/span><\/strong><\/h2>\n\n\n\n<p>Firstly, the quest for unicorns tends to imply that <strong>a company\u2019s value is exclusively measured by its market capitalisation<\/strong>. This is overly simplistic as it overlooks many variables \u2013 social impact, economic impact, environmental impact, innovation capacity, the issue(s) it resolves (or causes), sustainability, etc.<\/p>\n\n\n\n<p>Call us idealists, but there are some very specific examples where these considerations take centre stage. The most telling is Uber. The US unicorn boasts the highest valuation of all despite it losing money consistently &#8212; even before the <a href=\"https:\/\/www.forbes.com\/sites\/bizcarson\/2019\/11\/04\/uber-q3-earnings-revenue-beat-lost-another-billion\/#ba8b5cb306ae\">pandemic<\/a> &#8212; and, more importantly, it is based on a highly controversial labour organisation model: \u201cUberisation\u201d \u2013 which clearly raises the issue of the kind of <a href=\"https:\/\/www.independent.co.uk\/news\/business\/news\/uberisation-provides-paid-work-for-five-million-as-britons-embrace-the-new-self-employment-a6875786.html\"><strong>social<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/blog.ehl.edu\/sharing-economy-vs-uberisation-two-distinct-concepts\"><strong>economic<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.reuters.com\/article\/us-uber-court\/top-french-court-deals-blow-to-uber-by-giving-driver-employee-status-idUSKBN20R23F\"><strong>legal<\/strong><\/a><strong> model we want.<\/strong><\/p>\n\n\n\n<p>As for sustainability, the <a href=\"https:\/\/www.newyorker.com\/culture\/culture-desk\/the-rise-and-fall-of-wework\">WeWork<\/a> saga is just as full of new developments and cliff-hangers as any good Netflix fiction. As a matter of fact, <a href=\"https:\/\/variety.com\/2020\/tv\/news\/wework-series-apple-1203518139\/\">AppleTV is planning<\/a> to turn it into a series \u2013 people just love to watch a unicorn go out with a bang. There are other examples of overvaluation (<a href=\"https:\/\/www.vox.com\/2018\/5\/1\/17305940\/birchbox-recap-viking-global-qvc-merger-sale\">BirchBox<\/a>, <a href=\"https:\/\/finance.yahoo.com\/news\/how-lyft-dropped-the-ball-and-instantly-lost-millions-in-market-value-201046705.html\">Lyft<\/a>, <a href=\"https:\/\/www.investopedia.com\/news\/new-tech-bubble-threatens-massive-losses\/\">Trivago<\/a>, etc.). Not all of them go down in flames but these cases do highlight the <strong>unpredictability of market value as a sole criterion.<\/strong><\/p>\n\n\n\n<p>So, what do we really mean by fostering a European champion? Do we just huff and puff at the GAFAM? How about we think in terms of <strong>model of society<\/strong> rather than in terms of market value? Can digital sovereignty only be achieved by compromising on society values and by replicating an imported model that\u2019s irrelevant to us?<\/p>\n\n\n\n<p><span style=\"color:#eeeeee\" class=\"tadv-color\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#cf2e2e\" class=\"tadv-color\">Over the rainbow<\/span><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/notinkansas.jpg\" alt=\"\" class=\"wp-image-2555\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/notinkansas.jpg 720w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/notinkansas-300x200.jpg 300w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/notinkansas-150x100.jpg 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>It is important to note that the buzzwords that pepper the Senate committee\u2019s report and politicians\u2019\u00a0discourse as well as general public tech events are <strong>not what makes up today\u2019s digital sphere<\/strong>. Blockchain <a href=\"https:\/\/www.cairn.info\/load_pdf.php?ID_ARTICLE=I2D_173_0020&amp;download=1\">is struggling to find its model<\/a>, AI continues to be <a href=\"https:\/\/www.lemonde.fr\/idees\/article\/2019\/11\/13\/l-intelligence-artificielle-le-grand-malentendu_6018956_3232.html\">more artificial than intelligent<\/a>, and the <a>quantum computer <\/a><a href=\"https:\/\/www.zdnet.com\/article\/honeywell-claims-to-have-worlds-highest-performing-quantum-computer-according-to-ibms-benchmark\/\">doesn\u2019t even exist<\/a>. The robot apocalypse isn\u2019t coming. Not today, not tomorrow. Technological singularity isn\u2019t coming either.<\/p>\n\n\n\n<p>The media\u2019s disruption race is symptomatic. Is our society so flawed that we should systematically tear everything down? Is disruption really all but proof of our inability to build a future properly and incrementally while accommodating actual constraints?<\/p>\n\n\n\n<p>The European digital sphere is a treasure trove of <strong>advanced know-how<\/strong> that thrives through down-to-earth companies that respond to tangible, specific needs.<\/p>\n\n\n\n<p>Take <strong>email<\/strong>, for instance.<\/p>\n\n\n\n<p>It is amusing how people might have lively watercooler conversations about new, revolutionary technologies and then go back to their desk and\u2026 open their email.<\/p>\n\n\n\n<p><strong>Email is the tool company employees use most on a daily basis, <\/strong>and people use it to identify themselves absolutely everywhere on the internet (and elsewhere). A business cannot lose it capacity to send and receive emails even for just half a day. Contrary to appearances, the expertise required to develop a professional, collaborative email solution is <strong>unique, advanced and acquired<\/strong> over the long term. In Europe, <strong>only BlueMind<\/strong>, a French company, fully enjoys this expertise \u2013 having mastered and implemented multiple protocols, functional and technical components and the types of access and synchronisation layers that make up a solution. This has given fruit to an \u201coff-the-shelf\u201d, industrialised, packaged and scalable product that meets market requirements, with over 500 clients of all industries and sizes.<\/p>\n\n\n\n<p>BlueMind\u2019s ethos isn\u2019t the typical GAFAM-like \u201c<a href=\"https:\/\/www.economist.com\/briefing\/2018\/01\/20\/the-techlash-against-amazon-facebook-and-google-and-what-they-can-do\"><em>winner takes all\u201d<\/em><\/a> but \u201c<strong>#TheChoiceIsHere\u201d<\/strong>&nbsp;\u2013 the choice of email, the choice to change, to choice of model of society. The model we, at BlueMind, want is based on <strong>open source<\/strong>, co-construction, digital wholesomeness and strong ecosystems along with being a solid, specialist software publisher.<\/p>\n\n\n\n<p>We\u2019re not so worried about stories of robot unicorns bred on a futuristic blockchain <strong>whose clients never talk to us<\/strong>. We believe that Europe is teeming with companies and individuals whose unique, state-of-the-art expertise respond to a real market need. Rather than search for a European giant that will defend our region\u2019s honour clad in a glittery suit on the world\u2019s digital fighting ring, <strong>let\u2019s focus on more humble champions who already make a difference today.<\/strong>\u00a0<\/p>\n\n\n\n<p><span style=\"color:#eeeeee\" class=\"tadv-color\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#cf2e2e\" class=\"tadv-color\">Schr\u00f6dinger\u2019s unicorn<\/span><\/strong><\/h2>\n\n\n\n<p>Since lockdown, the GAFAM and other American giants are rubbing their hands together. \u201cLet\u2019s Zoom\u201d is the new \u201cI\u2019m going to Google this\u201d \u2013 which incidentally has prompted Microsoft into flooding internet ad space with its \u201cTeams\u201d. No one even blinks and yet everyone is shocked that the Stop-COVID app might feed information to the American proverbial ogre without our consent. <a href=\"https:\/\/www.businessinsider.com\/zoom-sued-allegedly-sharing-data-with-facebook-2020-3?IR=T\">Just like Zoom<\/a> did with Facebook.<\/p>\n\n\n\n<p>Companies, administrations and States alike continue to take offence at the practices of US tech firms and yet choose them anyway, including for critical and strategic data. A noteworthy example is France\u2019s <strong>health data hosting contract (<\/strong><a href=\"https:\/\/www.tellerreport.com\/tech\/2020-05-19-the-cnil-questions-the-security-of-microsoft-s-data-storage.B1loOMvbj8.html\"><strong>Health Data Hub<\/strong><\/a><strong>) being awarded to Microsoft<\/strong>. Both in terms of form and content, handing out the country\u2019s most comprehensive and detailed health database \u2013 tomorrow\u2019s black gold, a generator of jobs and technologies \u2013 to a foreign player and, more significantly, one that is subject to the Cloud Act, calls into question the French State\u2019s long-term strategic vision and highlights the paradox of pro-sovereignty rhetoric!<\/p>\n\n\n\n<p>European open-source software publishers \u2013 which includes us \u2013 are confronted with this <strong>mystifying situation<\/strong> every day \u2013 clients want services and no publishers, but then complain of the shortcomings of open-source business or end-user applications\u2026<\/p>\n\n\n\n<p>Here is the conundrum:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open source, to be competitive outside of technical layers, has to adapt to the rise of software and <a href=\"https:\/\/bluemind.purpl-web.com\/fr\/poste-de-travail-open-source-ou-en-est-on\/\">continue to shift towards<\/a> a user-centred <strong>software publishing model<\/strong> (as opposed to a service model), a spearhead of the digital transformation,<\/li><li>Companies and government administrations <strong>are weary of commissioning a new software publisher<\/strong> and recreate the dependency they were trapped into with the American giants,<\/li><li>States are all too often convinced that they don\u2019t need software publishers \u2013 albeit open source and sovereign \u2013 because they believe that they can take on the role of publisher <strong>as they fail to see the difference between project and product.<\/strong><\/li><\/ul>\n\n\n\n<p>The bottom line is, as everyone stands their ground, they continue to buy from Microsoft and pretend to be offended when confronted with digital sovereignty issues.<\/p>\n\n\n\n<p>To resolve this cognitive dissonance, the European unicorn that would come and put the Americans in their place, offering the perfect alternative, is being painted in glowing colours \u2013 we will have our very own replica, but home grown. This unicorn is prophesised in Senate reports, it is talked about, we try to create it from scratch, we know it\u2019s in the box (or not?) and yet we continue to poison it by buying from Uncle Sam, so at the end of the day we\u2019re not sure whether it\u2019s alive or not.<\/p>\n\n\n\n<p><strong>All in all, it\u2019s a true <\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Schr%C3%B6dinger%27s_cat\"><strong>Schr\u00f6dinger<\/strong><\/a><strong><u>\u2019s unicorn<\/u><\/strong><strong>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-1024x682.jpg\" alt=\"\" class=\"wp-image-2556\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-1024x682.jpg 1024w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-300x200.jpg 300w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-150x100.jpg 150w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-768x512.jpg 768w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn-1140x760.jpg 1140w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2020\/06\/rsz_unicorn.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Getty Images\/Image Source<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-color has-very-light-gray-color\">.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#cf2e2e\" class=\"tadv-color\">So what do we do ?<\/span><\/h2>\n\n\n\n<p>Criticising is nice but <strong>offering solutions<\/strong> is better. In early June 2020, an opinion article by the researcher Cyrille Dalmont in <em>Le Figaro<\/em> newspaper entitled \u201c<a href=\"https:\/\/www.lefigaro.fr\/vox\/politique\/la-souverainete-numerique-europeenne-merite-une-strategie-pas-des-incantations-20200604\">European digital sovereignty deserves a strategy, not incantations\u201d<\/a> suggested that to extricate ourselves from the vice of giants East and West, we need to set up an independent European \u201cecosystem\u201d. This implies a <strong>bold, voluntarist strategy<\/strong> that favours local companies and solutions by giving them preference and funding them in defiance of competition law.<\/p>\n\n\n\n<p>Our democratic values, the respect of fundamental rights and public liberties must <strong>come ahead of competition-based strategies and the monetisation<\/strong> of digital tracing and personal data. There\u2019s a long way to go, but it\u2019s also the best way to preserve (or regain!) our economic independence and our societal and cultural choices.<\/p>\n\n\n\n<p>BlueMind is an open-source company strongly rooted in its ecosystem. We firmly believe that <strong>digital sovereignty and open-source software<\/strong> go hand in hand. In response to <a href=\"https:\/\/www.strategie.gouv.fr\/actualites\/appel-contribution-covid-19-un-apres-soutenable\">a call by France Strat\u00e9gie<\/a> for a \u201cSustainable post-covid-19\u201d, the <a href=\"https:\/\/cnll.fr\/news\/r\u00e9ponse-du-cnll-\u00e0-lappel-\u00e0-contribution-de-france-strat\u00e9gie-pour-un-apr\u00e8s-soutenable\/\">CNLL<\/a> (National Free Software Council) has made five propositions to safeguard our competitiveness and our sovereignty while promoting our local ecosystems:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>To support businesses <\/strong>that pursue open-source innovation strategies<\/li><li><strong>To maintain and finance <\/strong>key digital infrastructure software as a shared asset<\/li><li>To improve digital sovereignty by <strong>truly prioritising open-source software<\/strong>, in particular French and European made<\/li><li>To encourage Cloud sovereignty by <strong>favouring open standards, transparent approaches, interoperability and data protection<\/strong><\/li><li>To facilitate access to <strong>equipment and software<\/strong> that rely on open values and open-source software inclusivity.<\/li><\/ol>\n\n\n\n<p>The CNLL\u2019s complete response with a detailed outline of the propositions can be found <a href=\"https:\/\/cnll.fr\/news\/r\u00e9ponse-du-cnll-\u00e0-lappel-\u00e0-contribution-de-france-strat\u00e9gie-pour-un-apr\u00e8s-soutenable\/\">here (in French)<\/a>.<\/p>\n\n\n\n<p><span style=\"color:#eeeeee\" class=\"tadv-color\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#cf2e2e\" class=\"tadv-color\">In conclusion<\/span><\/strong><\/h2>\n\n\n\n<p>We, Europeans, are <strong>incredibly lucky<\/strong>&nbsp;\u2013 we have a huge pool of competences and projects driven by tight-knit companies and ecosystems. Our digital sovereignty is a <strong>crucial issue<\/strong> which has been brought to the fore again because of the Covid-19 pandemic.<\/p>\n\n\n\n<p>Fortunately, we don\u2019t have to wait until unicorns fly to act. Realistic and immediately applicable <strong>solutions are here already<\/strong>. French president Emmanuel Macron said the words \u201cindependence\u201d and \u201cdigital independence\u201d six times in his latest speech. It is time for us to make this bold long-term strategy a reality<strong>, and above all, to own up to our choices.<\/strong><\/p>\n\n\n\n<p>BlueMind is extremely active and invested in open source advocacy organisations (<a href=\"https:\/\/cnll.fr\/news\/r\u00e9ponse-du-cnll-\u00e0-lappel-\u00e0-contribution-de-france-strat\u00e9gie-pour-un-apr\u00e8s-soutenable\/\">CNLL<\/a>, <a href=\"https:\/\/www.solibre.fr\/\">SoLibre<\/a> and Systematic\u2019s <a href=\"https:\/\/systematic-paris-region.org\/fr\/hub-open-source\/\">Hub Open Source<\/a>) and willing to address the issue of digital sovereignty and pursue solutions that involve neither unicorns, nor goblins, nor magic. <strong>Just a little common sense.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><em>Article co-written by <\/em><\/strong><a href=\"https:\/\/www.linkedin.com\/in\/lesliesaladin\/\"><strong><em>Leslie Saladin<\/em><\/strong><\/a><strong><em> and <\/em><\/strong><a href=\"https:\/\/www.linkedin.com\/in\/pierre-baudracco-b845a02\/\"><strong><em>Pierre Baudracco<\/em><\/strong><\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>In this month of June 2020, as the issue of sovereignty is on everyone\u2019s mind, let us look back on 3rd October 2019, when the French government\u2019s inquiry committee on digital sovereignty chaired by Bruno Retailleau presented its findings to the Senate. In essence, after 70 hours of hearings involving government members, scientists, top state [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2572,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[192],"class_list":["post-2587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","tag-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We\u2019re no unicorn ! - Bluemind<\/title>\n<meta name=\"description\" content=\"Le rapport du S\u00e9nat est clair : pour pr\u00e9server notre souverainet\u00e9 num\u00e9rique, nous avons besoin d&#039;une licorne ! 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