{"id":1042,"date":"2019-01-09T16:44:02","date_gmt":"2019-01-09T15:44:02","guid":{"rendered":"https:\/\/bluemind.purpl-web.com\/?p=1042"},"modified":"2019-10-15T11:30:53","modified_gmt":"2019-10-15T09:30:53","slug":"the-blue-orange-mystery","status":"publish","type":"post","link":"https:\/\/bluemind.purpl-web.com\/en\/the-blue-orange-mystery\/","title":{"rendered":"The Blue Orange Mystery"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.bluemind.net\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"145\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/orange-is-the-new-blue.png\" alt=\"Orange is the new BlueMind\" class=\"wp-image-1036\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/orange-is-the-new-blue.png 500w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/orange-is-the-new-blue-150x44.png 150w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/orange-is-the-new-blue-300x87.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unlocking the constraints of email clients<\/strong><\/h2>\n\n\n\n<p>With digital tools growing ever more present, <a href=\"https:\/\/twitter.com\/_bluemind\/status\/1073109966406541312\">GAFAMs having complete control of the market<\/a> and the US\u2019s unapologetic \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=dIaoZqMrbCo\">America First<\/a>\u201d motto, our reliance on US solutions is causing a crisis of confidence and poses valid questions about our nations\u2019 and Europe\u2019s digital strategy and sovereignty. <\/p>\n\n\n\n<p>The email solutions industry is one of those American strongholds. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/baudsmall.png\" alt=\"\" class=\"wp-image-1037\" width=\"166\" height=\"167\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/baudsmall.png 500w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/baudsmall-150x150.png 150w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/baudsmall-298x300.png 298w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/baudsmall-300x300.png 300w\" sizes=\"(max-width: 166px) 100vw, 166px\" \/><\/figure><\/div>\n\n\n\n<p><em>&#8220;In email solutions, the key hurdle is the Outlook\nclient&#8221;<\/em><\/p>\n\n\n\n<p><em>Pierre Baudracco, CEO of BlueMind and President of the Paris Open Source\nSummit Programme Committee. <\/em><\/p>\n\n\n\n<p>Outlook is the most popular email client in organisations and the visible end for users. Email is <strong>ubiquitous in professional environments.<\/strong> It is critical to organisations and employees whose habits are deeply ingrained and can be considered as <strong>captive<\/strong>.<\/p>\n\n\n\n<p>Business leaders and CIOs are seeking more <strong>economic patriotism<\/strong>, more <strong>securityand control over their email data<\/strong> and <strong>savings.&nbsp;<\/strong>But the fear of taking Outlook away from users tends to be the overriding argument and ultimately drives their choice&#8230; <strong>In one word: sovereignty is powerless in the face of user satisfaction!<\/strong><\/p>\n\n\n\n<p><strong>BlueMind v4.0 has been designed to address this issue.<\/strong>We want to allow clients to keep Outlook with no visible changes to users and help them switch to a European open-source solution.<\/p>\n\n\n\n<p><strong>We\u2019re not encouraging people to use Outlook<\/strong> which, as you all know, is not an open-source solution. We are, however, striving to <a href=\"https:\/\/www.zdnet.fr\/blogs\/l-esprit-libre\/la-commission-europeenne-privilegie-le-logiciel-libre-39877511.htm\"><strong>drive a transition to more ethical, open and wholesome digital technologies<\/strong><\/a>. We believe that this implies designing products that meet user-satisfaction criteria. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Open source goes up the value chain<\/strong><\/h2>\n\n\n\n<p>It has taken BlueMind 5 years to develop, in exclusivity, this 100% Outlook-compatible, add-on-free alternative to Exchange.<\/p>\n\n\n\n<p>BlueMind\u2019s latest 4.0 version brings <strong>a definitive solution to a near monopoly on the enterprise email market<\/strong>. By allowing organisations to keep the Outlook client with no visible changes for users, but also to use other clients such as Thunderbird, web browsers or mobile devices with their full range of collaborative features, we are offering a <strong>cheaper, more open European alternative for email<\/strong>. <\/p>\n\n\n\n<p>This year, the Paris Open Source Summit 2018 created a new track for <strong>&#8220;user solutions and business solutions&#8221;<\/strong> specifically designed to address user-driven open-source software. Open source is no longer restricted to infrastructure layers.&nbsp;BlueMind v4.0 is taking a step closer to open-source client work stations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>That\u2019s all well and good, but why a Blue Orange?!<\/strong><\/h2>\n\n\n\n<p>With its new slogan <em>&#8220;sovereigntyand email habits finally meet&#8221;,&nbsp;<\/em>BlueMind is paving the way for a true revolution.<\/p>\n\n\n\n<p><strong>You can safeguard your users\u2019 habits while keeping control over your data and choose a European solution over an American one. <\/strong>There\u2019s no excuse now there\u2019s an alternative: the choice is here (#thechoiceishere)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/leslie.png\" alt=\"\" class=\"wp-image-1038\" width=\"155\" height=\"156\" srcset=\"https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/leslie.png 500w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/leslie-150x150.png 150w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/leslie-298x300.png 298w, https:\/\/bluemind.purpl-web.com\/wp-content\/uploads\/2019\/01\/leslie-300x300.png 300w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/figure><\/div>\n\n\n\n<p><em>The Blue Orange is designed to be thought-provoking.What it means is that when you inject BlueMind into your system you will not tell the difference. The blue orange, once it is cut open, still is a regular orange.<\/em><\/p>\n\n\n\n<p><em>Leslie Saladin, Marketing and Communication Manager<\/em><\/p>\n\n\n\n<p>The Blue Orange is an <strong>allegory for the choice <\/strong>we are now offering businesses. An open-source alternative ishere. It works. It respects your users\u2019 habits. They\u2019ll be completely dazzled. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest version of BlueMind\u2019s mail solution was announced at the Paris Open Source Summit 2018, as we pressed oranges on our exhibition stand. The whole campaign was built around a blue orange, but\u2026 why? To understand the rationale behind the Blue Orange, you must understand BlueMind\u2019s v.4.0\u2019s mission and why it has taken so long \u2013 5 years &#8212; to come out.<\/p>\n","protected":false},"author":8,"featured_media":2023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[179,1],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solution-en","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Blue Orange Mystery - Bluemind<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemind.purpl-web.com\/en\/the-blue-orange-mystery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Blue Orange Mystery - Bluemind\" \/>\n<meta property=\"og:description\" content=\"The latest version of BlueMind\u2019s mail solution was announced at the Paris Open Source Summit 2018, as we pressed oranges on our exhibition stand. 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